Separate content from platforms
When it comes to social media, content and platform usually find themselves lumped together in the earned media category. A better approach for brands lies in separating platform strategy and content...
View ArticleThe Groundswell rises again
The update. Forrester Research releases an update today to Groundswell, which continues to serve many marketers as a how-to guide for thinking through social business. Groundswell is now available in...
View ArticleGroundswell and social business: moving towards maturity
Current state. Yesterday I covered general updates to Groundswell and specifics around Twitter. The other major update to Groundswell focuses on attaining social maturity and provides a model where...
View ArticleRFPs and strategic thinking
RFPs can be used as an effective tool to assist purchasing decisions. They help buyers compare offerings along similar criteria in order to highlight differences and facilitate evaluations. RFPs can...
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Review: The Connected Company by @davegray
One common approach to dissecting social business into its key components is separating people, process, and technology. You can find plenty of discussion out there about technology - just read...
View ArticleWhy you should care about the rise of broadband
Thinking that faster speeds are the equivalent of faster horses is myopic and an attempt to preserve the status quo. The post Why you should care about the rise of broadband appeared first on Being:...
View ArticleIBM bankrolls a new $100M #CX unit. Will it work?
Yesterday, IBM announced expansion plans for its Interactive Experience professional services practice. The numbers align a bit too perfectly: 10 new labs, $100M investment, and 1,000 new roles. The...
View ArticleWhat’s in a name? #gTLD
What’s in a name? that which we call a rose By any other name would smell as sweet; – Shakespeare, Romeo and Juliet With the rollout of new gTLDs, it’s just a matter of time until the .com addresses we...
View ArticleThe “Big Six” digital marketing trends
That there are six key digital marketing trends that all brands must master in today's operating environment. The post The “Big Six” digital marketing trends appeared first on Being: Peter Kim.
View ArticleO2O is an opportunity to outperform
O2O has been receiving increased attention along with the rise of e-commerce. But many tactics are merely incremental variations on old offline concepts. Making O2O work with a modern approach requires...
View ArticleQuick take on what’s hot in digital right now
There’s a lot of noise in the marketing world, with industry players from all angles talking about what’s now and what’s next. What that in mind, I have some thoughts on the hottest topics that will be...
View ArticleDigital Transformation: easy to say, hard to do
WHERE WE’VE BEEN Ten years ago, I wrote the post coining the term “social business” to describe a growth opportunity for brands beyond social media strategies at that time. Dion Hinchcliffe and I...
View ArticleThe known, knowable, and the unknown
When I was in business school, my strategy professor Jeanne Liedtka introduced a framework for strategic thinking that I use quite often, based on Fitch’s paradox of knowability: any issue can be...
View ArticleHow to set an ego trap
I’ve been thinking lately about what I call the social media ego trap. In a nutshell, social technologies use game mechanics to get users hooked on participation. People often get addicted to...
View ArticlePR Week: The Next Digital Era
Next week, I'll be in New York to attend PR Week's "The Next Conference," described as a one-day summit on the most important trends in PR. Edelman has invited me to participate and I'll be moderating...
View ArticleAggregate or be aggregated
An idea has been floating around in my head ever since we began working with Workstreamer. Or maybe not just an idea as much as the seed for a manifesto. Perhaps just a strategic principle. Aggregate...
View ArticleWhy fail fast is bad advice
Every now and then, we all get involved in a conversation that's already in progress. Most people will listen and ask questions to establish context and meaning. Without comprehension, remarks can be...
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